When I first started collecting water bottles, Ruby seemed to be an almost unobtainable color. If the color was nice and even without amber shading, they all seemed to go for $140.00 or more. That was a bit rich for my blood. If I had been a savvy collector at that point, I would have just ordered one from Blenko and been done with it. I was unaware that Ruby was being made at that time. I never saw one with the new label on it offered for sale. Eventually, as the new Ruby water bottles became more readily available the price came down. Sadly, Blenko has discontinued Ruby for the forseeable future. This older example fluoresces when placed under an ultrviolet light.